Schmear Campaign Food Truck
An identity design case study, Schmear Campaign is a brand identity developed for a food truck business that aspires to be fun with its creative take on bagel sandwiches and the often overused tropes of political campaigns.
Logo
The idea of imitating the tropes of election campaign vehicles through the design of a food truck brand presents challenges, as the brand is intended to be fun for all while still getting the message across.
Bagels for the people.
Menu created for Schmear Campaign is short and simple, focusing on quality over quantity.
